PFW Kaffebar 2023
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PFW Kaffebar 2023
During the SS24 Paris Fashion Week, we opened a minimalist Kaffebar in Le Marais to offer guests of PFW as well as passersby a break from the bustle of the city.
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The modern location perfectly reflected our design identity which is rooted in Scandinavian simplicity and – to further set the mood – our Kaffebar offered Danish pastries, bringing one of our favourite aspects of our hometown Copenhagen to Paris.
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Focusing on our Blue Belief Collection of Low Impact denim, upcycled chairs and a table that set designer Fatima Fransson crafted from discarded pairs of jeans became the focal point of this minimalist space.
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In line with this limited time experience in Le Marais, we also created an exclusive capsule collection of T-shirts and hoodies that commemorated the happening of the Kaffebar in blue handwriting to match its sculptural furniture.