PFW Kaffebar 2023

PFW Kaffebar 2023

Stories / PFW Kaffebar 2023

18.06.23

During the SS24 Paris Fashion Week, we opened a minimalist Kaffebar in Le Marais to offer guests of PFW as well as passersby a break from the bustle of the city.

The modern location perfectly reflected our design identity which is rooted in Scandinavian simplicity and – to further set the mood – our Kaffebar offered Danish pastries, bringing one of our favourite aspects of our hometown Copenhagen to Paris.

Focusing on our Blue Belief Collection of Low Impact denim, upcycled chairs and a table that set designer Fatima Fransson crafted from discarded pairs of jeans became the focal point of this minimalist space.

In line with this limited time experience in Le Marais, we also created an exclusive capsule collection of T-shirts and hoodies that commemorated the happening of the Kaffebar in blue handwriting to match its sculptural furniture.