Blue Belief Collection
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Denim for Days
Our Blue Belief Collection is one of the key foundations that we build our brand on. The range presents all-time favourite silhouettes like the Shelly, Rebecca, Eddie, and Cosmo jeans in timeless washes that effortlessly match your current as well as future wardrobe. Each component is sourced responsibly – threads, trimmings, and zipper tapes are made from recycled materials – and each pair is made with Low Impact technology, using 75% less water, energy, and chemicals than traditional denim manufacturing.
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Natural facial expressions and close-ups like the one of freckles are contrasted by more static postures and the seemingly rigid material of jeans – which ultimately progresses to softening with every wear, making space for your own individual movements, gestures, and expressions.
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Comparing the texture of denim with the one of skin, our latest campaign highlights the Blue Belief line by showing its styles from a completely new perspective.
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Apart from showcasing the essential styles from this line, our campaign also introduces the latest addition to the offer: the mid-blue "Legend" wash.